The Neutral Concept

Proven Performance in Challenging Conditions

We develop, test, and manufacture our products in the semi-arid atmosphere of our home base, Colorado, where the average humidity is 16% and the high-altitude sun is exceptionally intense!

Meticulously Crafted

We are proud to formulate and manufacture all of our products in our own facility in Longmont, Colorado. Since we design each of our own formulas, we can be as creative as we want with absolutely no constraints.

Products That Perform

Any raw material used in Concept 7 products will be of the purest, most potent available and is included at the maximum efficacious amount. We never include ingredients in minimal quantities just to pad our ingredient list.

Featured collection

  • Neutra Blue: Shampoo for Hair and Body, 32 oz. & 8 oz.
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    from $9.00
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  • Neutra Gold Shampoo for Hair and Body
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    from $10.00
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  • Neutra Rinse: Rinse and Conditioner, 32 oz. & 8 oz.
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    from $16.00
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  • Neutra Maxx: Intensive Conditioner for Chemically Processed and Extremely Damaged Hair 32 oz. & 8 oz.
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    from $18.00
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  • Neutra Guard: Shampoo for Maximum Protection for Chemically Processed Hair, 32 & 8 oz.
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    from $12.00
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Best conditioner I've ever purchased don't know how I ever lived without it. Works so beautifully on my frizzy curly hair!

Vonnie G.

I used this product for over 40 years, it was recommended by the salon I patronized, left the salon and used other products for several years. I noticed my hair was really dry and my scalp started to itch, i missed my London House. I was really excited to find it on line and once i started using it i could see a difference in my hair after the first use. I won't make that mistake again.

Carol G.

It takes a lot for me to like anything; I’m very critical. (Sometimes too critical. Lol) Hands down, this is truly my favorite sanitizer! Like many of us, I’ve tried a few and the fact this one comes in a spray, isn’t a goopy gel and smells like freshly squeezed lemons makes my heart SO happy! Perfect for purse, backpacks, diaper bags or checked bags for travel

Nicole T.